How To Make A Stand-Out Speaker Sizzle Reel That Gets You In The Room With Your Target Clients
If you need to show your valuable process quickly and effectively in a way that gets a reaction,
Then you need a sizzle reel!
About Jennie Edwards and Ryan Stock, from Your Dynamic StoryBusiness owners choose to work with us because we have worked with speakers and coaches for years; helping them shine and market their brand in a smart way. We are experts at knowing the exact ways in which you need to build trust and we are creative with finding ways to convey that message through video and copywriting. We will work with you closely to make sure you like what you get because we care about making you look good.
We live in an awesome time to be speakers.Twenty years ago you, you didn’t have the resources that you now have available to you today. It is time to take advantage of what is easily available. With the right kind of investment in your marketing, you can make a big impact in your ability to gain new clients that need to see it, to believe it, and your sizzle reel is going to show them. Build trust Communicate your energy level Clarify value Gain rapport with effective communication Show your ability to engage their audience effectively
Steps to creating a quality sizzle reel
There are many steps to creating a quality sizzle reel. By working with a professional that can simplify the process for you, you can ensure you get it done the right way. Here is what it is all about:
Phase 1: Creative StrategyFirst we have an Inspiration Session to gain clarity of our strategy for creating a great sizzle reel. We determine the following: Style The video’s style should be congruent with the speaker’s presentational style. If your presentations are fast paced and energetic, the editing should reflect the same. What type of brand you represent? What is your personality like on stage? How does this contribute to the value you offer? Messaging There’s only so much you can message in a three minute speaker reel, so take the time to really boil down 4-5 key soundbites that sum up the essence of your presentations. Tone The speaker reel’s tone stems from the specific emotional responses you want your viewers to feel. By getting clear on the type of value that you offer, it will make it easier to choose the right sound bites and footage from your presentations. Audience Understand who your target audience is, and communicate that with your videographer. What are your prospective clients values and what footage do you have that would show these values? What type of trust do you need to build in order for your prospective clients to feel good about working with you? Knowing your key audience not only proves helpful in the scripting process, it helps us choose appropriate visuals during production.
Phase 2: Pre-ProductionPre-production is all about logistics. It’s about marrying the above script work with a concrete production plan. It’s about outlining the challenges, and coming up with creative solutions. Is there is a need for any additional footage that would make what you currently have, shine even more? This is where we will gather together your testimonials and if it makes sense, request testimonials from past clients or featured speakers that have shared a stage with you.
- Do you need to get some shots of your audiences reactions or participation?
- Do you need a close up shot that makes the footage convey more connection?